Pinterest is definitely getting my attention (and a huge chunk of my time online), as well as the attention of online marketers.
Who doesn’t love Pinterest?
From web design agencies using Pinterest to share work and find inspiration, to homeowners planning their next DIY, to future brides planning every aspect of their wedding like the food, decor, and design of the wedding invites. Pinterest is a great place for companies to promote their products and services.
I see home furnishing and decor companies like West Elm smartly using Pinterest by posting their products in beautifully styled rooms, allowing professional (and the amateur) interior designers to pin and share away. Or retailers like Nordstroms and Madewell featuring the next seasons styles on boards sorted by trend.
Recent stats provided by Shareaholic shows the power of Pinterest as a referral traffic source: