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Baseline connects the sports world with the online world to help athletes train, perform and develop both on and off the field. Created to facilitate communication between coaches, athletes, and teams – Baseline provides users with tools and applications such as an interactive training journal, competition calendar, public recruiting page, and goal trackers. Baseline is easily accessible online 24/7, so that players and coaches can promote and monitor development, diet, schedules, goals, and results. The application also employs e-commerce to process Automated Recurring Billing, manage transactions, and log promotions.